Emma Watson has grown older, Emma Watson has become something of a fashion devotee, saying that she sees fashion as very similar to art, which she studied in school. In September 2011, she told a blogger, "I've been focusing on art a lot, and fashion's a great extension of that."
In 2010, the U.K press reported that Emma Watson was to replace Keira Knightley as the face of the fashion house Chanel, but this was flatly denied by both parties. In June 2010, following several months of rumours,Emma Watson confirmed that she would be partnering Burberry as the face of their new campaign; she received an estimated six-figure fee for modelling Burberry's Winter 2011 collection. She later appeared in Burberry's 2010 Summer campaign alongside her bro: Alex, musicians George Craig and Max Hurd.
In September 2010,Emma Watson announced her involvement with the People Tree, a Fair Trade fashion brand. Watson says she has been working closely with People Tree to create a spring line of clothing, due to be released at the end of February 2010. The line will feature styles inspired by southern France and the City of London. Later, The Times released a short article on Watson's progress with the collection. The range was highly publicized, appearing in subsequent tabloids such as You magazine, Heat Magazine, Teen Vogue.
Emma Watson admitted that her competition was minimal. Emma Watson also stated, "Emma Watson think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion brand and want to make good choices but there aren't many options.
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